Our Professional Relationship

• My Commitment to You. 

  • I Will be Your Real Estate Professional evaluating your property, providing marketing and exposure, educating and advising you through the process.

  • I Will Communicate With You informing you of changes in the market, providing you with feedback and reviewing marketing strategies.

  • I Will Represent You in All Aspects of the Sale finding qualified buyers, negotiating, and closing escrow successfully.

  • I Will Provide Full Marketing Support creating a strategy to maximize exposure to your property.

   

• Working Together.

  • We Will Determine the Correct Price preparing a Comparative Market Analysis, determining a pricing strategy, and estimating net proceeds.

  • We Will Present Your Property to its Best Advantage preparing your property for sale and relaying feedback from other agents.

  • We Will Establish the Terms of the Sale using innovative incentives to attract buyers in order to obtain the highest possible price for your property.

  • We Will Attend to Every Detail reviewing documents, discussing disclosures, arranging inspections, guiding the escrow process, and obtaining certifications.

Marketing Plan - A Systematic Approach.

• Preparing for the Market
  • Decide, with you, when you want to put your home on the market.
  • Establish a strategic sales price based on:
    • research of comparable properties
    • consideration of current local market conditions
    • your reasons for selling and your need to have a check in your hand by a specific date
  • Estimate your probable net proceeds.
  • Advise you on what you can do to make your property more saleable (including feedback from agents and buyers, once your property is on the market).

  • Review all necessary paperwork with you.

   

• Marketing to Create Maximum Exposure

  • Placing a distinctive For Sale sign on your property.
  • Develop a high-quality flyer or brochure highlighting the features and benefits of your home for cooperating agents and potential buyers using professional quality photographs, aerial images and DVD as determined by marketing plan.
  • Promote your home at the appropriate Association of Realtors for maximum exposure to other cooperating agents.
  • Place your home on our company website.
  • Advertise your property in institutional as well as industry specific periodicals.
  • Enlist the help of my own network of clients and colleagues to tell about your property.
  • Installing a lock box on the property to make it easy for agents to show your home
  • Submit your home to the regional Multiple Listing Service and the Internet for immediate exposure to the real estate community.  Potential Internet sites may include:

• California MLS Alliance (www.ca.mlsalliance.com)

  (Largest MLS database in the nation)

• GreatHomes (www.greathomes.org)

• HomeSeekers (www.homeseekers.com)

• Marin Extraordinary Living (www.marinmagazine.com)

• The Marin Independent Journal (www.marinij.com)

• The Petaluma Argus Courier (www.arguscourier.com)

• The Press Democrat (www.pressdemocrat.com)

• Rapatonni Public Access (norcalmls.rapmls.com)

• Realtor.com (www.realtor.com)

• Sonoma Index Tribune (www.sonomanews.com)

• craigslist (www.craigslist.org)

• trulia (www.trulia.com)

• Google Base (base.google.com)

• oodle (www.oodle.com)

• backpage (www.backpage.com)

• LiveDeal (www.livedeal.com)

• Local.com (www.local.com)

• Lycos (www.lycos.com)

• propsmart (www.propsmart.com)

• vast (www.vast.com)

• hotpads (www.hotpads.com)

Make Your Home Shine - Preparation for the Showing.

• Create Curb Appeal.  Make a good first impression.  Make sure your landscape is neat and your yard is free of refuse.  If required, contract with professional service personnel to insure home is in pristine condition at all times.  Welcome your prospects.  Have your entry area clean and freshly painted or varnished.
• Keep it Clean.  Clean or, if necessary, paint the walls and woodwork. A faded interior reduces the appeal.
• Brighter is Better.  Let the sunshine in.  Open drapes, clean windows, turn on lights for an inviting look.  Brighten basements with fresh paint.  Remove unnecessary items to show full value of storage.  If required, contract with professional stagers to insure home is presented as a showplace.
• Kitchens and Baths Make a Difference.  Make your kitchen and baths sparkle.  Keep counters clear and repair faucets and caulking.
• Attend to the Details.  Keep your home in “move-in condition.”  Clean carpets, rugs, and window coverings.  Fix the minor flaws, such as sticky doors and loose knobs.  If required, contract with professional service personnel to insure home is in pristine condition at all times.
• Space is Important.  Show off your closet and storage areas.  Make storage areas look bigger by keeping them well organized.  Remove excess furniture to maximize space and show off your floor plan.  Limit or remove unnecessary objects from furniture and walls.
• You are Welcoming Guests.  Keep your pets out of the way-not everyone loves them the way you do.

Factors Leading to a Sale - Securing the best price in the shortest time.

• Factors We Cannot Influence:

  • Location - the single largest factor affecting the value.

  • Timing - general economic conditions, interest rates, competition, cyclical and seasonal factors.

   

• Factors We Can Influence:

  • Price - carefully calculated to reflect the current market trends.

  • Condition - identifying what to repair, what to replace, and what to disclose.

  • Terms - broadening the base of potential buyers through flexibility.

  • Marketing - providing your property with maximum exposure to buyers and other agents.

  • Accessibility - making it easier for more agents and more qualified buyers to view your property.

Pricing to Sell

     A home that is correctly priced, relative to the market, is 95% sold.

Trends in California real estate show that if a home is priced:

• 15% over market, it has a 20% chance of sale

• 10% over market, it has a 30% chance of sale

• 5% over market, it has a 50% chance of sale

• at market, it has a 95% chance of sale

Sources of a Sale

How does a house sell?

 After the Offer - A systematic approach.

• Negotiating the Contact

  • Ask the right questions when the offer is presented to get an idea of the buyer’s sincerity and financial situation.

  • Review the contract and your obligations before you sign.

  • Estimate your net proceeds based on a specific offer.

  • Help you handle the issue of “possession.”

  • Protect you from signing a “blank check” for unknown problems or repairs.

  • Explain how contingencies and release clauses work.

  • Explain the ramifications of pest control and structural reports.

  • Explain your legal disclosure requirements and review the Real Estate Transfer Disclosure Statement again with you.

  • Explain that the buyers have received all appropriate booklets.

  • Orchestrate the offer process to arrange “back-up” offers when possible.

   

• Monitoring and Managing the Escrow

  • Stay in constant communication with the buyer’s agent to ensure a smooth escrow.

  • Coordinate the details of the transaction with the escrow officer.

  • Follow up closely on the progress of the buyer’s loan and coordinating the payoff of your existing loan.

  • Facilitate the appraisal process.

  • Monitor contingency removal dates closely and discuss with you.

  • Advise you regarding specific buyer requests related to structural pest control and general structural inspections.

  • Help you if conflicts or impasses with the buyer arise.

  • Be present with you at the title company when you sign your escrow instructions.

  • Ensure that you receive your check and settlement documents promptly after closing.