Marketing Plan - A Systematic Approach

Preparing for the Market-

• Decide, with you, when to place your property on the market.

• Establish a strategic price based on:

  • Research of comparable properties.

  • Consideration of current local market conditions.

  • In the case of a disposition of your property, your reasons for selling and your need to have a check in your hand by a specific date.

• Estimate your probable net proceeds, or the valuation of the lease as the case may be.

• Advise you on what you can do to make your property more saleable or leaseable (including feedback from agents and buyers, once your property is on the market).

• Review all necessary paperwork with you.

Marketing to Create Maximum Exposure - Potential Strategies-

• Placing a distinctive For Sale or For Lease sign on the property.

• Develop a high-quality flyer or brochure highlighting the features and benefits of the property for cooperating agents, potential buyers or potential tenants using professional quality photographs, aerial images and DVD or CD media.

• Promote the property at the appropriate organizations for maximum exposure to other cooperating brokers.

• Place the property on our company website.

• Advertise the property in institutional as well as industry specific periodicals.

• Enlist the help of my own network of clients and colleagues to tell about the property.

• Installing a lock box on the property to make it easy for agents to tour.

• Submit the property to the following Internet databases:

·         California MLS Alliance (ca.mlsalliance.com)

       (Largest MLS database in the nation)

·         LoopNet (www.loopnet.org)

·         CoStar Group (www.costar.com)

·         CCIMNet (www.ccimnet.com)

·         Bay Area Real Estate Information Services (BAREIS) (www.bareis.com)

·         The Marin Independent Journal (www.marinij.com)

·         The Petaluma Argus Courier (www.arguscourier.com)

·         The Press Democrat (www.pressdemocrat.com)

·         Rapatonni Public Access (norcalmls.rapmls.com)

·         Realtor.com (www.realtor.com)

·         Sonoma Index Tribune (www.sonomanews.com)

·         craigslist (www.craigslist.org)

·         Google Base (base.google.com)